Some background information... Hard Rock Park located off of Highway 501 in Myrtle Beach opened in April 2008. The park hoped to attract locals and tourists alike. However, when the park did not draw the expects crowds, it closed in bankruptcy in September 2008. Hard Rock Park was purchased in February 2009 by FPI MB Entertainment. FPI MB Entertainment was able to purchase the park out of bankruptcy for $25 million.
Hard Rock International and FPI MB Entertainment are in discussions now about keeping the Hard Rock brand. Because of the name recognition of Hard Rock, officials with FPI MB Entertainment are hoping to be able to keep the name and use it in their marketing. Will keeping the Hard Rock name help or hurt the park? No one knows. On one hand, name recognition might draw visitors to the park. On the other hand, changing the name could eliminate negative publicity created by the bankruptcy proceedings.
One thing is certain ~ officials want to attract a more visitors and a wider range of visitors. Past visitors to the park complained about the high ticket price and lack of rides for children. Officials have previously stated that ticket prices would be lowered to $35-$40 from $50 and more rides for children would be added.
The park is expected to re-open by Memorial Day Weekend. Will you visit the park this season? Leave a comment about your experiences with the park last year and whether or not you plan to visit the park once it reopens.
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2 comments:
this park was my grandson's favorite park. We went last summer and had a wonderful time. We cant wait to return. Glad to hear new kid's rides will be added. We are both excited about the reopening.
We will visit the park. It was great last year . Best part was the large guitar and "Boehemian Rasposdy" playing.
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